When it comes to creating content for your target audience, it can be a bit of a guessing game. You may think you know what they’re interested in, but it’s not until you see how they respond to your content that you can be sure. The Content Automation Principle is a 3-phase marketing strategy that helps you quickly figure out what your target audience is interested in and develop content that resonates with them.
Phase 1: Source and Test
The first phase of the Content Automation Principle is all about sourcing and testing. To start, you’ll want to find 10-20 different blog articles that you think your target audience would be interested in. These can be from your own website or from other sources, as long as they are relevant to your target audience.
The key here is to diversify the sources, try to pick articles from different websites, different writers, and different approaches to the same topic. This will help you understand which approach works best for your target audience.
Next, you’ll create a simple traffic campaign in Facebook, targeting your audience. You’ll be running one ad per blog article, with the goal of sending traffic to other people’s blog articles. After spending $50-100 in ad spend, you should have enough data to know what content your target audience is interested in, based on which blog generated the highest amount of clicks and the cheapest clicks.
When running the campaign, you should measure the cost per click, the click-through rate, and the engagement rate. These metrics will give you an idea of how relevant the content is for your target audience, also how much they are willing to pay to access it and how much they engage with it.
Phase 2: Develop Core Pillar Content
Once you’ve picked the winning blog article, you can now start to develop your own core pillar content based on it. This way, you are writing something that you know your target audience is interested in. Your core pillar content should be a comprehensive piece that covers the topic from different angles and providing added value. By having core pillar content in your blog, you’ll be able to attract organic traffic, and also drive down the cost per click for your Facebook ads since you will have a landing page with a relevant topic.
Your core pillar content should be a piece that can stand the test of time, something that can be updated and refreshed but still retains its essence. Also, it should be long-form content, with a minimum of 1000 words, that provides in-depth information on the topic, case studies, statistics, and practical tips.
When developing the core pillar content, make sure that you are writing for your target audience, use their language, and anticipate their pain points. Also, make sure that you are providing actionable tips and advice that they can implement right away.
Phase 3: Continual Testing and Development
The final phase of the Content Automation Principle is all about continual testing and development. As you add new blog articles to your testing traffic campaign, you’ll discover more content that your target audience is interested in. This creates a feedback loop that helps you continue to write new content for phase 2.
You should now have a good understanding of what your target audience is interested in, and can begin developing other types of content such as podcasts, ebooks, and mini-courses to help capture their attention and deliver epic value. By using this approach, you’ll be able to create content that your target audience loves and keep them engaged with your brand.
In conclusion, The Content Automation Principle is a marketing strategy that helps you to quickly understand your target audience’s interest and provide them with valuable and compelling content. By continually testing and developing new content, you’ll be able to build a strong relationship with your target audience, resulting in increased engagement, brand loyalty, and ultimately, sales.
